The Founder
James Done.
Loving Father. Happily Divorced. Former CEO & Board member. Footballer that almost was. Recovering addict. NOW living his best life. Founder of The James: Affect.
In his own words
"James. Addict. London." That's how I introduced myself in the rooms of Narcotics and Alcoholics Anonymous when this all began.
I had a great childhood. Loving family. Almost made it as a Premier League footballer at Nottingham Forest. I built a 27-year career across music, finance, travel and law. I reached CEO. Board member. I also got fired, was made redundant twice, and built two start-ups.
I married my best friend at 28 and we had two extraordinary daughters. After 17 years we divorced kindly. I lost the family home, I lost my anchor, and at 47 I lost myself to cocaine and alcohol. I was diagnosed with ADHD the same year. Suddenly a lot of things made sense.
In January 2025 I flew to Bali and checked into rehab. 28 days. I left clean on the 4th of February 2025, and I have stayed clean. But what shocked me was how little support existed for what came next.
So I built it. The James: Affect is the program I wish I'd had the team, the place, the structure, and a friend on the journey with you.
James' Values
Eight things I now live by, every day.
- 01Learn to love yourself again
- 02Prioritise what truly matters, and make sacrifices, pragmatically
- 03Put health, family and friendship first
- 04Spend more time on your passions and go find new passions- be curious
- 05Deprioritise materialistic gains
- 06Walk away from unhealthy relationships
- 07Focus on the 'present'. Move your thinking away from past regrets or future worries
- 08Slow down. Learn to chill.
The Team
A team chosen with care.
The James: Affect has a network of specialists that will be hand picked as soon as the Program has been designed. This process will ensure that we match you up with the right fit of specialists to help you with your Life Transformation.
Founder · Life Coach · Mentor
James Done
Lives the program with you. Brings 30+ years of leadership and lived recovery experience.
Client Support Lead
Asta
Asta is a highly experienced rehabilitation Support Worker. She leads the team of support workers.
Yoga Teacher
Private Yoga sessions that will increase flexibility & muscle strength, significant stress & anxiety reduction, better sleep quality.
Personal Trainer
You will have a Personal Training plan built around your agreed goals. Nutritional goals will feed into your training schedule.
Clinical Mental Health
Licensed psychiatrist guiding diagnosis, prescription and long-term support.
CBT Therapy
Responsible for frequent Therapy sessions to keep you engaged and talking through your Life Transformation
Nutrition
Designs a nutritional meal plan for you during your stay to meet nutritional goals.
Spiritual Healer
Offers a range of Spiritual healing solutions to explore.
Doctor
Initial medical screening and prescription management. Detox lead
Lead Nurse
Responsible for 24/7 medical needs at the Villa
Relationship Counsellor
Helps you break unhealthy cycles and enables you to show up as a healthier more fulfilled individual in your relationships.
Water Healing
Experience a water based therapy to help uncover childhood trauma
Somatic Therapy
Treats the mind-body connection, helping individuals release deep-rooted physical tension, stress and trauma.